1. Create a sense of urgency. (not panic) “Problem. What Problem?” Take the issue to the right people. Watch this YouTube interview with John Kotter on his new book, A Sense of Urgency.
3. Develop the vision and change strategy. Change to what? Too many change initiatives might indicate that you haven’t done this step well. You’ll get change burnout and more resistance.
4. Communicate for understanding and buy-in.
5. Empower others to act. Remove barriers so that people can act on the new direction. Get the “junk” out of the way to get the momentum. Empowerment, but not a free-for-all—competent training may be called for.
6. Produce short-term wins. It’s critical because you always have skeptics. Tangible success will help to drain the power from these people and bring them on board.
7. Don’t let up. Even after the win, keep up the pressure to keep the momentum going. Be relentless until you reach the end goal.
8. Create a new culture. Make sure that it sticks—internalized.