What happens when a service you’re paying for unexpectedly drops a service your work has come to rely upon? You have several options, right?

  • You find out why and then hope that a conversation will result in a reconsideration or accommodation.
  • You complain bitterly, throw up your hands and walk away but since the service is essential to your work, you come back to it.
  • You complain bitterly, then walk away and don’t look back except to wonder at the betrayal…how could they have done that?
As I reflect on Google’s mis-steps in the last few months, which as I understand it, flow from a decision to lock end-users into their ecology (e.g. Google+), I suppose I shouldn’t be surprised at Evernote’s decision. Evernote’s decision involved discontinuing a vibrant service, a service they admit was causing them issues because it was used SO MUCH. The service involves RSS feeds for public notebooks.
Unlike Google that killed Reader because it was “under-utilized,” Evernote chose to kill a service that worked so well, it’s customers used the heck out of it. This might be the equivalent of Twitter disabling retweeting. 
When I signed up for Evernote Premium in December, it had been after a long evaluation of Evernote’s stability, it’s attitude towards end users. I’d already curated hundreds of articles and put them online in Evernote’s resources with my free account. With my Premium subscription, I started adding other content. It became my alternative to GoogleDrive for storing resources, documents I needed quick access to.
I went so far as to make videos showing people how to use Evernote for content curation, including doing a workshop at approximately the same time Evernote had made this change. Evernote’s RSS feature is at the heart of my content curation efforts, as it is for many other folks.
As Google and Evernote fight to push people to interact with their web sites rather than allow users to use RSS feeds to share their content, many will feel a sense of betrayal. I know I feel it now. Let’s review what betrayal means:

Betrayal (or backstabbing) is the breaking or violation of a presumptive contracttrust, or confidence that produces moral and psychological conflict within a relationship amongst individuals, between organizations or between individuals and organizations. (Source: Wikipedia)

The breaking of a presumptive contract that produces conflict within a relationship between individuals and organizations. Yes, I signed onto Evernote, and later Evernote Premium, with the expectation that I could share public notebooks via RSS feeds. Evernote, with little notice, chose to set that aside. Of course, they are empowered to do this. Of course, they have the power. Of course, I have the right to walk away from hundreds of notes and notebooks I’ve filled.
But why would Evernote alienate its users who employ RSS, a service that they admit increased service usage?

Check out Miguel’s Workshop Materials online at http://mglearns.wikispaces.com

Everything posted on Miguel Guhlin’s blogs/wikis are his personal opinion and do not necessarily represent the views of his employer(s) or its clients. Read Full Disclosure

var _gaq = _gaq || []; _gaq.push([‘_setAccount’, ‘UA-3445626-5’]); _gaq.push([‘_setDomainName’, ‘mguhlin.org’]); _gaq.push([‘_trackPageview’]); (function() { var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true; ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’; var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s); })();