Having been online for quite some time, it’s easy to get an A+ on branding. But I’m not sure that appearing in the first 10 of the top 10 google results for my name is a good thing necessarily.
If you don’t brand yourself, you can rest assured that others are branding you. And letting others brand you can be risky business. Instead, we should have control, as much as we can, in determining our reputation, our image, and the intangibles, the ephemerals, and the perceptions and ideas that other people have about us.
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Everything posted on Miguel Guhlin’s blogs/wikis are his personal opinion and do not necessarily represent the views of his employer(s) or its clients. Read Full Disclosure